‘It’s cool to be green’: Jeep CEO on how he’s transforming the 80-year-old brand
(NEW YORK) -- Jeep evangelists listen up: Your rugged adventure mobile is going silent.The gas-guzzling SUVs that have rolled off Jeep's assembly lines for 80 years will be recast as "green" vehicles that live up to the brand's off-roading reputation, according to Christian Meunier,... Read More.