After weeks of speculation, Jungkook from BTS has been announced as the newest global ambassador for the Calvin Klein brand.
The 25-year-old, South Korean pop star posed for ads wearing an unbuttoned jean jacket and a pair of Calvin Klein underwear that can be seen peeking over his mid-rise jeans. The photos were all shown in black-and-white.
In a press release, Jungkook noted that he had been a Calvin Klein fan for a long time and said, that the brand “values, resonate” with him.
Following the news of the collaboration, stock in Calvin Klein's parent company, PVH Corp, skyrocketed. Additionally, Jungkook trended on social media in 167 different countries.
TL;DR:
- Jungkook is the newest global ambassador for the Calvin Klein brand.
- Jungkook noted that he had been a Calvin Klein fan for a long time and said, that the brand “values, resonate” with him.
