About Us


Never before, has Northern Oklahoma had a more powerful group of media brands in one place. Chisholm Trail Broadcasting is the only media company in the region that can truly provide a customized marketing approach, to reach every demographic of consumer within 75 miles of Enid.

Check out our brands here!

EnidLive.Com – In July 2019, we introduced an exciting new opportunity for our marketing partners by diving further into the digital world than ever before. The new EnidLive.Com is the region’s new home for news, weather, and sports. Headed by the same trusted names that bring you information on the radio, EnidLive.Com is the one place that is keeping the region connected to local information 24 hours a day, 7 days a week!

EnidLive.Com Demographics – Men and Women Ages 18-54

KNID 107.1 FM – Did you know that 46% of Americans are country music listeners? Did you know that of that number, 89% listen to their favorite music on traditional broadcast radio? If you have been in Enid for more than a day, you know the call letters K-N-I-D have been synonymous with two things. Today’s best country, and local information! When it comes to the new artists like Blake Shelton, Cole Swindell, Carrie Underwood, Dan + Shay, and the latest chart topping hits, you can count on KNID to bring you the best music on the radio!

According to a study conducted by InsideRadio.Com, while the general population’s household income averages $78,900, the country music consumer average is $81,800. And among those earning more than $100,000, 37% of GenXers are country fans (compared with 30% of the general population), with 27% of country Millennials (24% general) and 30% of Boomers (27% general).

KNID Demographics – Adults Aged 18-34

No radio station owns the “at work audience” like MY 95.7. Our music is not too hard, not too soft, and is always appropriate for every member of the family! You can listen to the greatest hits of the 80’s, 90’s, and today all day long and never get bored with the variety that MY 95.7 brings to the table.

A recent article from Rolling Stone describes radio stations like MY 95.7’s demographic as ” It’s the demographic that the Macys of the world all want: women 25 to 54. If you have to narrow it down a little tighter, it’s probably the 30-40 year old woman that we’re talking to on a daily basis.”

MY 95.7 Demographic – Women Ages 25-54

What is that new sound you’ve been hearing? It is the sound of North Oklahoma howling with 106.3 The Wolf! With the country artists this region grew up on like Alabama, George Strait, Merle Haggard, Johnny Cash, George Jones, and Glen Campbell, chances are if you heard it on KNID as a kid, you’ll hear it on 106.3 The Wolf today!

106.3 The Wolf Demographic – Adults Ages 35+

When we decided to build two new radio stations in 2018, we heard the message loud and clear. Northern Oklahoma wants to rock! That is when 97.7 The Hawk took flight! All the great classic rock is on the new 97.7 The Hawk, and we’re proud to be bringing the rock music you grew up with to the region. So when you are ready to let your hair down, rock with The Hawk! That’s 97.7 The Hawk!

97.7 The Hawk Demographics – Men Ages 35+

When you remember all the great sports moments you heard on the radio over the years, they all have one thing in common. You probably heard it live on 1390 KCRC and now on 1640 KZLS. From the day the station signed on in 1926, 1390 KCRC has been the heartbeat of the Enid community. From all the great plays of the Enid Plainsmen, to all the national sports news that Oklahoma can’t get enough of, you heard it on KCRC. Bring your business some new fans today, with the station the fans turn to for FOX sports – 1640 KZLS 1390 KCRC!

1390 KCRC Demographics – Men ages 25-54